Reputation Management

You probably know by now that customers are more likely to share bad experiences than good ones. How you choose to let that affect your overall business is called “reputation management”.


When you put your company’s name into Google, and press the search button, what will it return? Usually the first result is your company’s website. The next result may be your Facebook page, Pinterest account, Twitter feed, or a directory listing. But, what if the next result is a blog written by a disgruntled customer? Or some 1-star reviews (real or fake) that don’t represent the views of the 99.9% of your customers that love your product or service?

If your company is having online reputation issues, we have strategies to minimize the effect it has on your company by pushing those results down or getting fake reviews removed completely from Google’s search results.


Fake/Bad Reviews:

We have expert staff on hand who double as online-detectives and can track fake reviews to their source. We send this proof to the respective directories and get them taken down. We also have review strategies that work well to get customers leaving positive reviews on all the major review websites that prospects may come across. The overall picture that company reviews paint is more important than a few bad reviews. Let the good reviews outshine the bad!


Bad Experiences:

Sometimes a mistake can be costly, and maybe you even deserved a bad blog article, but you’ve learned from the mistake and changed your ways—It’s time to move on. Perhaps the entire situation was blown out of proportion, or misinterpreted by the customer, and has since been resolved. The internet does not always move on as quickly as one would hope, and in the meantime prospective customers are being put off.

Our strategy is simple: Push these articles down with great articles, showing your business off as the super-stars you are. The more articles we move up in the search engine rankings, the farther down the page these bad articles move. Only 10% of searchers ever click on the “next” button on the bottom of Google’s search results, so once we’ve moved the problem-articles there, it’s unlikely that they will catch any prospective customers attention.

Ready to get started? Drop us a line below, and we’ll do a quick review to let you know how we can help!

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Avalanche Search Marketing